SAVORY – CROSSMEDIA FOODPLATFORM

360° consumer foodexperience

Savory – Crossmedia Foodcontentplatform

360° consumer foodexperience

ABOUT THIS PROJECT

Savory is AHOLD USA’s 360° cross-media food content platform. Savory helps American families with inspiration and ideas for healthy meals that are quick and easy to prepare: fast, fresh and easy. The platform offers all the help you need in the kitchen by creating specific content for each device. Everything is available 24/7. The platform includes a free magazine, a website, social media, in-store communication and cooking and magazine apps.

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SCALABLE CONTENT

Savory is issued by four AHOLD supermarkets: Giant Carlisle, Giant Landover, MARTIN’S and Stop and Shop. Savory is the American translation of the Dutch food platform Allerhande by AHOLD. About 50% of the Dutch recipe content is translated into an American version.

FIGURES

  • Within just one year, it was the winner of the Gold Plate Award 2015

  • Magazine circulation is 1.7 million (one of the largest free food magazines in the USA)

  • The number of magazine editions increased from 4 to 10 within 1 year

  • There are 140 recipe videos and 40 cooking apps

  • The database contains 451 fast, fresh and easy recipes

  • 83% of readers look forward to the next edition

  • 80% of readers think there is a good balance between recipes and other content

  • 77% of readers think the magazine is just as good as a paid food magazine

HUNGRY FOR RESULTS LIKE THIS?

Contact Ragnhild Bajema

RAGNHILD BAJEMA

International commercial director Ahold

+31 (0)6 2883 6710
ragnhild.bajema@mpg.today

Dutch