Savory is AHOLD USA’s 360° cross-media food content platform. Savory helps American families with inspiration and ideas for healthy meals that are quick and easy to prepare: fast, fresh and easy. The platform offers all the help you need in the kitchen by creating specific content for each device. Everything is available 24/7. The platform includes a free magazine, a website, social media, in-store communication and cooking and magazine apps.
Savory is issued by four AHOLD supermarkets: Giant Carlisle, Giant Landover, MARTIN’S and Stop and Shop. Savory is the American translation of the Dutch food platform Allerhande by AHOLD. About 50% of the Dutch recipe content is translated into an American version.
Within just one year, it was the winner of the Gold Plate Award 2015
Magazine circulation is 1.7 million (one of the largest free food magazines in the USA)
The number of magazine editions increased from 4 to 10 within 1 year
There are 140 recipe videos and 40 cooking apps
The database contains 451 fast, fresh and easy recipes
83% of readers look forward to the next edition
80% of readers think there is a good balance between recipes and other content
77% of readers think the magazine is just as good as a paid food magazine