OMNICHANNEL APPROACH

Our approach.

OMNICHANNEL APPROACH

Our approach.

WHAT WE DO

FROM STRATEGY & DATA TO RESULTS (AND BACK)

We have 1 clear notion: our clients’ audiences must become inspired by our content. The content has to do something to them, teach them something, inform them or entertain them. For that reason, we always take a strategic angle, working closely with our clients to gain optimal insight into their communication question. Once we have analyzed the situation, we translate the strategy into concepts, develop content formats and choose the media.

The main cornerstones of a successful strategy are content, editorial and/or native, technology, distribution and data insights. Data insights form the basis for deepening the contact relationship between brand and audience.


OUR FIVE STEPS

1. We analyse the customer question and the audience. (data & strategy)
2. We choose a distinguishing, effective content strategy. (journeys & channels)
3. We claim specific, authentic content themes, formulas and formats. (content)
4. We construct relevant media & tools, with a clear focus on the customer journey and the interests of the audience. (content creation)
5. We manage the structural dialogue between brand and audience. (distribution)

specialists in contentmarketing

At MPG., we work as a team to produce the best solutions for our clients. From strategic experts and creatives to content managers, directors and editors. Together, we develop content platforms, omnichannel strategies, magazines, videos, events, social media campaigns, loyalty programs, apps and much more.

Analyse, choose, claim

marketing- &
communication strategists
client services directors
accountmanagers
artdirectors
creative directors
concept directors

Claim, construct & direct

producers
contentmanagers
digital specialists
multimediaproducers
projectmanagers
journalists
editors
directors
visual designers

Measure (data analysis)

marketing- &
communication strategists
concept directors

Dutch