CONTENTMARKETING - OUR VISION

Content, technology, distribution and data are the cornerstones of contentmarketing with an omnichannel approach

CONTENTMARKETING - OUR VISION

Content, technology, distribution and data are the cornerstones of contentmarketing with an omnichannel approach

COMMUNICATION IS BECOMING INCREASINGLY PERSONAL

LOYALTY

Brands always strive to achieve a long-term relationship with their audience. The most effective route to achieve this connection is when brands listen to their audiences and share authentic stories with them. Stories from the heart of the brand, which really connect with consumer needs. Stories packaged in surprising formats that touch people during their customer journey. Stories that inspire people and motivate them to choose a brand and remain loyal to it. For us, that’s the idea behind content marketing.

ONE-TO-ONE COMMUNICATION

Digital has definitively carved out a place for itself. This means we are more connected, to each other and to brands. The current diversity of media offers great potential to communicate with people. At any given moment. Via any channel. With one-to-one communication being the ultimate result of an effective content strategy based on the omnichannel idea.

PERSONAL AND RELEVANT

Consumers want a consistent customer experience. In store, via their cell phone, online and in print. Always and everywhere. This can be achieved with an omnichannel approach, in which consumer insights and consumer behavior form the basis for the content strategy. Content, based on customer profiles, then produces more personal and more relevant content.

BRANDED CONTENT AND EDITORIAL CONTENT

We are convinced that branded content can be just as effective as editorial content and that it can be even more effective than traditional marketing. The most important condition is that the sender of the branded content is clearly visible. If that is the case and the content is relevant, consumers will embrace and even share this content.

Dutch